TV Writers Must Sell, Sell, Sell
`In a recent episode of the NBC series Medium, writers had to work the movie Memoirs of a Geisha into the dialogue three times because of a deal the network made with Sony earlier in the season. They even had the characters go on a date to an early screening of the movie and bump into friends who had just viewed Geisha to tell them how good it was.
Another product placement intruded a touching scene on ABC’s soap opera, All My Children, when writers were forced to incorporate a line about a new Wal-Mart perfume into the dialogue as a character, Greenlee, sat at the bedside of her husband who was suffering from a fatal gunshot wound.’
Maybe it’s just me, but if the marketting is targeting people suffering from fatal gunshot wounds, unless they offer free delivery to hospitals, people are probably gonna be dead before they get a chance to buy it. Unless it’s a daring new line of fragrance for corpses. Odeur de la mort could be the next big thing.
