Popularity Might Not Be Enough
‘[..] rather than seek venture financing and hire a staff, it may be better for one or two people to create a relatively simple site — say, a hobbyist blog for guitar enthusiasts — and use a service like Google AdWords to, hopefully, make enough money to live on.
But to make $50 million with a big staff-produced content-rich guitar site, sponsored by, say, Fender and Gibson, a site would have to generate more than 200 million page views a month, Mr. Liew estimated.
A site aimed at a specific demographic, like teenagers or Asian-Americans, would need to generate 800 million page views a month, by Mr. Liew’s reckoning.’
