London unveils logo of 2012 Games
‘The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London.
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new logo.
“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.’
The logo is pretty ugly. Someone submitted their own version of a logo which is hilarious and got a bit of exposure on the BBC’s website.
